Physical and Online Presence of My Valuer-Free-Samples for Students

Question: Recommend and explain at least two strategies how the company could integrate this digital strategy with their physical world strategy. Justify this strategy according to the desired growth and positioning of your organisation and the target customer. Answer: Answer: My Valuer integrates its physical presence strategy with its digital strategies in the following ways: Developing appropriate information: My Valuer develops a very strong website which provides the visitors information about the firm, the personnel visitors can contact to get their properties valued and about their corporate social responsibility towards the local community. These features creates positive viewer experience, gives the viewers that they can avail the services of My Valuer at places of their conveniences (every place) and get exchange offers like discounts or free service, all of which contribute towards engaging them to prefer services of the firm to value their properties (myvaluer.net.nz, 2018). Organize events: My Valuer organizes events to raise fund to help the local population of Hawkes Bay which consist of Europeans, Maoris and people of Asia-Pacific origin. The firm holds events like shave for a cure to raise money for people suffering from diseases like leukemia and other complicated blood disorders. The official website of the attributes the corporate social responsibilities with the digital attribute while the events give them the physical presence attributes (MacDonald, 2018). Analysis of the two strategies: The two strategies of development of appropriate information and organizing events allow My Valuer to position itself strategically in the market of New Zealand to attract appropriate customer segments. The events and brick-and-mortar outlets provide the firm visibility in the market. Its strong online presence through its website and social networking websites enables the company to communicate with its target customers. One can point out that the main business operations of the company consist of valuation of assets like land and offering customers advisory services. Hence, it can be pointed out that the target customer segment of the company consist of upper class and middle class section of the society. Thus, it can be summarized that appropriate physical and digital presence of the company enables My Valuer to position itself in the market to attract upper and middle class customers (myvaluer.net.nz, 2018) References: My Community. (2018).Myvaluer.net.nz. Retrieved 8 April 2018, from https://www.myvaluer.net.nz/community/ MacDonald, K. I. (2018). Business, biodiversity and new fields of conservation: the world conservation congress and the renegotiation of organisational order. InThe Anthropology of Conservation NGOs(pp. 71-119). Palgrave Macmillan, Cham.